We collaborated with the talented Scarlett Colicci of Projects on Walls for our first residential project. Scarlett, an inspired artist in her own right sources artwork for all interiors, both commercial and residential. We thoroughly enjoyed the process and she provided us with some really unique finds that we look forward to sharing upon completion of the project.
Photography by Alice Whitby
Scarlett was photographed in her own studio and also at an installation carried out for Barlow and Barlow.
Artwork shown by Damian Flood, Nick Jensen & Victoria Ahrens.
How and when did POW come about?
September of 2016, I was becoming increasingly aware of a large amount of undiscovered talent in the emerging art world so to speak and quickly realised a gap between the interior design industry and the contemporary art scene.
I’m not talking about purchasing a Picasso but sourcing wonderful work from artists that are either unrepresented or undiscovered and implementing channels of communication between the two!
Have you always had a keen interest in interiors as well as the art world?
Not until I started decorating my own home did I realise the importance of the synergy between the two. When I sold my flat a couple of years ago the walls were covered in art I had collected along the way and I really believe that made a key difference in the sale. I always have too much art and not enough wall space and I feel this is only going to get worse much to the annoyance of my husband!
Artwork can really be pivotal in creating a space and providing real drama and ambience. At what stage of the design process does your collaboration typically start?
I can be involved as much or as little as the client likes. Some people want me to take care of everything from sourcing, framing (which is almost just as important as the sourcing), to curating and Install. Others are happy for me just to source the work and leave it at that. The more colour schemes and mood boards the client is able to share, the more helpful it is for me to find the most appropriate style of artwork.
POW source artwork for both residential and commercial spaces. How do the processes for sourcing and installation differ if at all?
They are different in the sense that one is sourcing for someone who wants to expand or start a personal collection of their own and who is going to live with the artwork for a long time! Versus sourcing for a hotel or show flat, which is going to be sold to someone who isn’t choosing the art and therefore you have to source accordingly.
Installing is pretty much the same for both, whether it’s a feature cluster wall or individual pieces.
Are there specific mediums that are more of a challenge to source?
Not really no! Depends what the client is looking for, if it’s an unusual bit of sculpture for say a hotel lobby that can take time but often I come across great work that I catalogue until I find the right client to put the work forward for.
If POW could source art for any interior in the world, where would it be?
Ohhh good question.. we recently sourced for a very special boutique hotel in Amsterdam (The Pulitzer) which was fun, but it would be great to source for a project over seas that is looking to incorporate local artists, as that way we could explore a totally different art scene to the one here in London and that would be a real adventure.
Thank you Scarlett.