The City, London
Our brief for Keu in The City was to consolidate the ideas and design languages already established at their sister sites across London, while creating an intuitive and compact layout to promote a quick and efficient ordering experience for diners. The bright and energetic ‘water green’ colour of the ceiling is bold, fresh and evocative of the natural ingredients used in Keu Deli’s delicious Bahn Mi centric menu. A graphic interpretation of the traditional, woven thổ cẩm patterns adorns the front of the counter and creates a contemporary visual identity harking back to a historic trade of Vietnam. Classic Jielde Lights reference the French cultural influences found in Vietnamese culture and cooking, toning beautifully with the established colour palette.