BVC Group, the team behind the wildly successful Ahi Poke & NAC restaurant bring you CREME. A fantastically indulgent cookie & soft serve offer that focuses on quality ingredients & unique flavours. The premise for this Grade II listed site was to demonstrate the brand’s minimal aesthetic, letting the cookies take centre stage. Bespoke natural brass trays were designed to display the product, atop of a monolithic warm concrete counter with a soft rounded edge. Soft, creamy hues of natural lime paint line the walls and the fantastic brand signage hangs boldly in the traditional bay window – the perfect place for an indulgent pit stop and some Soho people watching.