JEFFERSON’S ICE CREAM
A brand new concept to arrive in London’s “nappy valley” neighbourhood – Jefferson’s Ice Cream is a family run business born out of a passion for natural, glorious ingredients. The space had to reflect the fun, family-friendly atmosphere set by the tone of the brand, yet still appeal to ice cream lovers of all ages. The result is a sunlit, bright and joyful space with strong colour accents to provide that eternal Summer feeling. We had fun building the palette; a mix of terrazzo stone, mosaic floor tiles with limed timber panelling. Circular geometry is a recurrent theme and bronze tinted mirrors adorn the walls with “biscuit” coloured arches as a backdrop to the simple globe wall lights. Fantastic branding by Everything In Between dovetails beautifully with the interiors, and signage is subtle and blended into functional storage elements such as the gantry and rear shelves. For those warm days, customers can head out to Jefferson’s Beach Club were tots can get messy in the sandpit, while the “big kids” can bask in the sunshine and recline in the colourful outdoor seating area.